Dyno-Rod Champions Community Football as First Plumbing and Drainage Partner of The National League and Trident Leagues

Dyno-Rod is proud to announce its groundbreaking partnership with The National League and Trident Leagues—becoming the first-ever Plumbing and Drainage Partner across the National, Isthmian, Northern Premier, and Southern Leagues. This marks a significant milestone as Dyno-Rod also becomes the first Trident-wide sponsor under the leagues’ newly unified structure.

As the UK’s largest plumbing and drainage service provider, Dyno-Rod brings its community-first ethos to the heart of semi-professional football. With over 1,500 engineers and support staff serving around one million customers annually, Dyno-Rod’s commitment to keeping the UK flowing now extends to supporting the infrastructure of 264 clubs at Steps 3 and 4 of the English football pyramid.

Under the new partnership, the Dyno-Rod logo will feature on official benchwear and training bibs, as well as on electronic substitution boards used in over 3,000 matches per season—including FA Cup and FA Trophy fixtures. But the collaboration goes far beyond branding.

Dyno-Rod will work closely with clubs at a local level to deliver community activations, matchday sponsorships, and educational initiatives focused on water safety and sustainability. These efforts aim to strengthen ties between clubs and their communities, reinforcing football’s role as a unifying force.

Lee Parry, Network Performance and Strategy Manager at Dyno-Rod, shared:

“We’re thrilled to team up with the Trident Leagues. Football is a cornerstone of communities, and we’re proud to play a part in supporting the infrastructure that keeps these clubs running smoothly.”

The partnership was brokered by global sports marketing agency SPORTFIVE and represents the first deal under the Trident Leagues’ new commercial strategy. In a joint statement, league chairs Mark Harris (NPL), David Martin (Southern), and Nick Robinson (Isthmian) said:

“We’re delighted that a national brand such as Dyno-Rod has been the first to recognise the scale and value of engagement we are able to deliver through our unified approach.”

This collaboration underscores Dyno-Rod’s ongoing commitment to community engagement and grassroots sport—helping clubs thrive both on and off the pitch.