Dyno Rod, already famous as the nation’s drainage experts is now set to become the nations plumbing expert as well.
Under a new branding of Dyno-Rod Plumbing & Drains, and backed by a new advertising campaign Dyno-Rod is expanding its plumbing capability.
The radio campaign, which is currently on air, clearly positions Dyno-Rod Plumbing & Drains as the experts, and consequently the first choice, for emergencies such as burst pipes and blocked drains. The ads feature scenarios where homeowners need help and find themselves with various choices: ‘Sound like a job for Dyno-Rod or pop the kettle on Paul, I’ll demolish your wall?’ or Sound like a job for Dyno-Rod or have a go John who’s playing darts in the Swan?’ They focus on Dyno-Rods benefits, such a 24/7 availability, qualified local plumbers and fixed, affordable prices.
Sally Barnes Head of Marketing at Dyno-Rod commented ‘The radio ads utilise humour in difficult situations to remind people of the importance of using professionals. They position Dyno- Rod as the affordable solution and we believe that ‘Sounds Like A Job For Dyno-Rod’ will enter the nations language!’
The renewed focus at Dyno-Rod on plumbing as well as drains means that the UK now has a trusted band that they can rely on to deal with and plumbing emergencies, repairs or installations putting an end to the panic of homeowners not knowing who to contact when they need help.
